I’m hoping to publish a newspaper. So I ordered some samples from Newspaper Club, which arrived yesterday. One of the samples they send out is a test paper. It shows how different type sizes, image styles and ink densities will reproduce on newsprint. This is really useful stuff, and a great piece of marketing that I thought worth sharing.
Even if you have some experience in dead tree publishing, printing a newspaper is likely to be a novel experience, full of special considerations, opportunities and pitfalls. The sample paper works to put you at ease. It makes a complex product easy to buy.
I especially like the back page, showing you what typical quantities of newspapers will look like when they’re delivered. It’s useful to know that if you order 5,000 papers, they’re going to arrive on a palette, and you’ll need somewhere to put it.
It shows a deep understanding of the customer ‘under consideration’ mindset. All marketing should be as useful as this.