Web search is broken again

In the week that Yahoo poached Marissa Mayer from Google (She who was widely credited with designing the original search page that obsoleted Google’s competitors), it’s interesting to consider how much has changed in search, and how Google has lost its grip:


Semantic/contextual/intelligent web searching will kill Google if Google doesn’t disrupt itself. Eventually. Google search is a terrible experience for normal people. They don’t know which links they can trust. Some service in the future is going to curate the top 100,000 or 1,000,000 queries into a list of great, precise results. Siri would be a great interface into that kind of system. “Siri, what camera should I buy?” would probably give better results than this. (How that curation or improvement in quality will happen is anyone’s guess.)

via Predictions.txt by Dustin Curtis.