Looking Sideways Episode 2 — Jude Pullen

And so we come to episode 2 of the podcast. Two episodes. That makes it officially a thing.

On this episode, I talk with Jude Pullen, a product design engineer, and also the creator of the Design Modelling website, a series of tutorials, techniques and project ideas for working with low cost prototyping materials, mostly cardboard. Jude also runs live workshops where he shows people how to make models to express and share ideas.


Jude’s Solder Buddy project

Jude helped me compile the links below, roughly in the same order that we covered this ground in the podcast. Loads of good stuff in here, so do check them out. If you’re listening, I strongly recommend you check out the design modelling website first, so you know what the hell we’re talking about.

Design modelling

Design Modelling

The Beginning of Design Modelling:- IDEO’s Stories of Making


Spencer Nugent – Sketch-A-Day and ID Sketching

Better by Design (Seymour & Powell)

Scott Wilson: Bill’s Design Talks + Tik Tok Watch on Kickstarter

Bitsa (BBC TV): here and here

Thomas Heatherwick & “Making” book


Sugru ‘Meet the Makers’ – Video of Design Modelling Workshops

Capital One Workshop (Earth Day)

IDEO Make-a-Thon

Online Projects

Raspberry Pi Case (Cardboard)

(Award-Winning) Solder Buddy (Plastic Sheet): Instructables & YouTube tutorials

Boot Box (mini project)

Previous Work

Design work ranging from fire-fighting robots in California to whisky packaging in Norway, and from assistive devices for the elderly of Hong Kong to new product innovation for Dyson, UK”. Portfolio here.

Pressure Alert for an Endotracheal Tube: Full Design Journal Download (PDF) and journal article (PDF)


Sugru, and Jane’s story

Design Modelling + Sugru

Bare Conductive paint


Wood’s Metal

Size (Animal Glue)

Institute of Making

The Art of Looking Sideways