Today’s Daily Shoot assignment was:
Illustrate an aspect of modern culture today. Make a photo that communicates the feeling of abandoned or discarded.
I thought that was a leading assignment. It naturally suggests a negative emotional response. My first mental picture was of an abandoned person or a broken child’s toy left in the gutter. I didn’t want to go down that route, so I went outside and took a picture of our composting bin.
Continue reading “Waste and nutrients”
Two contrasting stories of brand authenticity today. In this month’s Contagious magazine, the opening editorial talks about Levi’s attempt to lever its heritage through its Go Forth campaign:
Levi’s is just one of many large, lumbering American brands … that have returned to their roots for succour. The country was built on honest labour and the pioneer spirit and there seems to be a hankering for that simpler golden age of manufacturing, artisanship and good old-fashioned elbow grease.
Continue reading “Walking the talk: Levi’s vs. Etsy”
Post number 1. A shiny new domain name, fresh hosting, a clean install of WordPress. You only get one first post, so it seems appropriate to use it to talk about beginnings. Continue reading “Beginnings”