Vision, passion and realism

Yvon Chouinard working in his shop in Burbank, 1965 [IMG_2765]

Whether you’re setting up a new business, developing a new product or creating a marketing campaign, if you’re involved in any creative endeavour, you hear a lot of advice about two things: vision and passion. You must have a clear vision of where you want to be — or the thing that you’re passionate about — because it gives you focus and drive; it’s something for a tribe to rally around; it makes your story ‘remarkable’. Continue reading “Vision, passion and realism”

Waste and nutrients

Today’s Daily Shoot assignment was:

Illustrate an aspect of modern culture today. Make a photo that communicates the feeling of abandoned or discarded.

I thought that was a leading assignment. It naturally suggests a negative emotional response. My first mental picture was of an abandoned person or a broken child’s toy left in the gutter. I didn’t want to go down that route, so I went outside and took a picture of our composting bin.
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Walking the talk: Levi’s vs. Etsy

Two contrasting stories of brand authenticity today. In this month’s Contagious magazine, the opening editorial talks about Levi’s attempt to lever its heritage through its Go Forth campaign:

Levi’s is just one of many large, lumbering American brands … that have returned to their roots for succour. The country was built on honest labour and the pioneer spirit and there seems to be a hankering for that simpler golden age of manufacturing, artisanship and good old-fashioned elbow grease.

Continue reading “Walking the talk: Levi’s vs. Etsy”