It’s pretty difficult to build any kind of awareness or buzz unless you can uncover an interesting story to tell about your product, something remarkable for people to engage with and share. Continue reading “Small ways to be remarkable”
Whether you’re setting up a new business, developing a new product or creating a marketing campaign, if you’re involved in any creative endeavour, you hear a lot of advice about two things: vision and passion. You must have a clear vision of where you want to be — or the thing that you’re passionate about — because it gives you focus and drive; it’s something for a tribe to rally around; it makes your story ‘remarkable’. Continue reading “Vision, passion and realism”
Today’s Daily Shoot assignment was:
Illustrate an aspect of modern culture today. Make a photo that communicates the feeling of abandoned or discarded.
I thought that was a leading assignment. It naturally suggests a negative emotional response. My first mental picture was of an abandoned person or a broken child’s toy left in the gutter. I didn’t want to go down that route, so I went outside and took a picture of our composting bin.
Continue reading “Waste and nutrients”
Two contrasting stories of brand authenticity today. In this month’s Contagious magazine, the opening editorial talks about Levi’s attempt to lever its heritage through its Go Forth campaign:
Levi’s is just one of many large, lumbering American brands … that have returned to their roots for succour. The country was built on honest labour and the pioneer spirit and there seems to be a hankering for that simpler golden age of manufacturing, artisanship and good old-fashioned elbow grease.
Post number 1. A shiny new domain name, fresh hosting, a clean install of WordPress. You only get one first post, so it seems appropriate to use it to talk about beginnings. Continue reading “Beginnings”