Small ways to be remarkable
It’s pretty difficult to build any kind of awareness or buzz unless you can uncover an interesting story to tell about your product, something remarkable for people to engage with and share.
Waste and nutrients
Today’s Daily Shoot assignment was: Illustrate an aspect of modern culture today. Make a photo that communicates the feeling of abandoned or discarded. I thought that was a leading assignment. It naturally suggests a negative emotional response. My first mental picture was of an abandoned person or a broken child’s toy left in the gutter.…
Walking the talk: Levi’s vs. Etsy
Two contrasting stories of brand authenticity today. In this month’s Contagious magazine, the opening editorial talks about Levi’s attempt to lever its heritage through its Go Forth campaign: Levi’s is just one of many large, lumbering American brands … that have returned to their roots for succour. The country was built on honest labour and…