Category: Blog
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More on brands and desire
I wrote recently about the nature of desire in brand design. The tendency for brands to fall back on the stimulation of desire (for novelty, more power, bolstering of self-image) is fundamentally at odds with a sustainable approach to business. But that tendency is so fundamental to the way brands currently work; it’s critical that…
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Design for desirability
Recently, I’ve come across fragments of the writing of Kenya Hara. I’ve been trying to track down the primary sources for further investigation, but the key source, his book, Designing Design, is currently selling for £510 on Amazon, so I won’t be reading that any time soon. (By the way, buy the book through that…
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Sustainability and sacrifice, resilience and collapse
When we think of sustainability, we often think of sacrifice. Fewer flights, reduced spending, buying andhaving less stuff. And in a world where we are used to having more and more every year, sacrifice doesn’t seem like a viable option. Which leaves us between a rock and a hard place. One way out is to…
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Meme tracking: Is the manufacturing industry ripe for a renaissance?
I phrase this as a question, and I’m reluctant to put a time scale on it, because the forces at play are so large and unpredictable. But there are some interesting trends emerging, which may be part of a bigger movement. The consumer world that we’ve enjoyed for the last 50-odd years (cheap plastic goods;…
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Small ways to be remarkable
It’s pretty difficult to build any kind of awareness or buzz unless you can uncover an interesting story to tell about your product, something remarkable for people to engage with and share.
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Waste and nutrients
Today’s Daily Shoot assignment was: Illustrate an aspect of modern culture today. Make a photo that communicates the feeling of abandoned or discarded. I thought that was a leading assignment. It naturally suggests a negative emotional response. My first mental picture was of an abandoned person or a broken child’s toy left in the gutter.…
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Walking the talk: Levi’s vs. Etsy
Two contrasting stories of brand authenticity today. In this month’s Contagious magazine, the opening editorial talks about Levi’s attempt to lever its heritage through its Go Forth campaign: Levi’s is just one of many large, lumbering American brands … that have returned to their roots for succour. The country was built on honest labour and…
Andrew Sleigh 