Somewhere to_ create

I’ll be on a panel tonight with a bunch of smart people working in the creative/culture world, talking about the paths we took to get to where we are today. My path has been meandering, and rarely well-mapped in advance. I hope that will be some consolation to the young people in the audience, who […]

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Marketing != Advertising

I love this line (emphasis mine) about marketing too often ending after purchase. It encapsulates something that I’ve always found frustrating about how many people try to connect people with products (or brands, or creative endeavours). So often, it’s just shouting at those people about your product. The other powerful question a marketer can ask […]

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Playing by somebody else’s rules

In my last post, I argued that authenticity needs to be considered in the light of digital mediation. That while it’s always been important to speak with an authentic voice, algorithmic targeting and data-driven personalisation change the rules for writers, designers, and everyone involved in product development and marketing. Another big digital disruption with equally […]

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