7 — Emma Rose Metcalfe

Emma Rose Metcalfe is the co-founder of How.Do, an app and platform that lets you share how to do things.

We spoke about the user experience of sharing. How does sharing projects stop us from doing projects? How can we share collaborative experiences? Who holds the camera? How do constraints improve the sharing experience? And how do sharing platforms create new kinds of narrative?

We also talked about value in a sharing system: how does a social network or sharing platform make money? Why do people share, and what do they get out of it? When can advertising be valuable?

And how can tools like How.Do work in other contexts, such as education? What happens when you let people find their own uses for technology?

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